"Whatever You Think
Think The Opposite" By Paul Arden
Direct. Powerful. Simple. Great.This is
"Whatever you think think the opposite"
by Paul Arden. A bang to your mind.
It speaks directly to you. Paul Arden is a master in British advertising, and he catches and holds your attention from the very first page right to the end.
This book is structured in one-page and two-page individual chapters, which makes it very easy to read.
Paul Arden is able to convey strong messages on a number of matters with few words and images. Some of the headlines that
this little book
strikes you with are:
Fired? It's the best thing that can happen to you
Don't go to university. Go to work.
No ONE but No. 1
Take charge
Call yourself an artist
It's not always good to have ideas
I found "Whatever you think, think the opposite" very interesting and mind-opening. Arden uses advertising techniques to make it attractive: different sizes of font, colours, eye-catching images and even a little mirror inside the book.
Paul Arden's book
includes a quotation from Oscar Wilde:
"Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation."
Paul Arden asks you:
"What's your opinion?"
This is a very useful book for motivation. It challenges the way you think and prompts you to make the most out of yourself (I think it was after reading this book that I decided I would learn to paint).
The end words of this little yet powerful book are:
"Simply change your life.
The world is what you think of it.
So think of it differently and your life will change."
Paul Arden
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