"Whatever You Think
Think The Opposite" By Paul Arden

This is "Whatever you think think the opposite" by Paul Arden. A bang to your mind.

It speaks directly to you. Paul Arden is a master in British advertising, and he catches and holds your attention from the very first page right to the end.

This book is structured in one-page and two-page individual chapters, which makes it very easy to read.

Paul Arden is able to convey strong messages on a number of matters with few words and images. Some of the headlines that this little book strikes you with are:

• Fired? It's the best thing that can happen to you

• Don't go to university. Go to work.

• No ONE but No. 1

• Take charge

• Call yourself an artist

• It's not always good to have ideas

I found "Whatever you think, think the opposite" very interesting and mind-opening.

Arden uses advertising techniques to make it attractive: different sizes of font, colours, eye-catching images and even a little mirror inside the book.

Paul Arden's book includes a quotation from Oscar Wilde:

Paul Arden asks you:

This is a very useful book for motivation.

It challenges the way you think and prompts you to make the most out of yourself (I think it was after reading this book that I decided I would learn to paint).

The end words of this little yet powerful book are:

Back From "Whatever You Think Think The Opposite"
To "Positive Thinking Books"