"Whatever You Think
Think The Opposite" By Paul Arden


Direct. Powerful. Simple. Great.

This is "Whatever you think think the opposite" by Paul Arden. A bang to your mind.

It speaks directly to you. Paul Arden is a master in British advertising, and he catches and holds your attention from the very first page right to the end.

This book is structured in one-page and two-page individual chapters, which makes it very easy to read.

Paul Arden is able to convey strong messages on a number of matters with few words and images. Some of the headlines that this little book strikes you with are:

whatever you think think the opposite
  • Fired? It's the best thing that can happen to you

  • Don't go to university. Go to work.

  • No ONE but No. 1

  • Take charge

  • Call yourself an artist

  • It's not always good to have ideas

    I found "Whatever you think, think the opposite" very interesting and mind-opening.

    Arden uses advertising techniques to make it attractive: different sizes of font, colours, eye-catching images and even a little mirror inside the book.

    Paul Arden's book includes a quotation from Oscar Wilde:

    "Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation."

    Paul Arden asks you:

    "What's your opinion?"

    This is a very useful book for motivation.

    It challenges the way you think and prompts you to make the most out of yourself (I think it was after reading this book that I decided I would learn to paint).

    The end words of this little yet powerful book are:

    "Simply change your life.
    The world is what you think of it.
    So think of it differently and your life will change."

    Paul Arden

    whatever you think think the opposite


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