'Whatever You Think Think The Opposite' By Paul Arden
Direct. Powerful. Simple. Great.
This is 'Whatever you think think the opposite' by Paul Arden. A bang to your mind.
It speaks directly to you. Paul Arden is a master in British advertising, and he catches and holds your attention from the very first page right to the end.
This book is structured in one-page and two-page chapters, which makes it very easy to read.
Paul Arden is able to convey strong messages on a number of matters with few words and images. Some of the headlines that this little book strikes you with are:
- Fired? It's the best thing that can happen to you
- Don't go to university. Go to work.
- No ONE but No. 1
- Take charge
- Call yourself an artist
- It's not always good to have ideas
I found 'Whatever you think, think the opposite' very engaging and mind-opening.
Arden uses advertising techniques to make it attractive: different sizes of font, colours, eye-catching images and even a little mirror inside the book.
Paul Arden's book includes a quotation from Oscar Wilde:
"Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation."
Paul Arden asks you:
"What's your opinion?"
'Whatever you think think the opposite' is a very motivational book. It challenges the way you think and prompts you to make the most out of yourself (I think it was after reading this book that I decided I would learn to paint).
Follow this link to buy your copy of this book in Amazon.
Follow this link to buy your copy of this book in Barnes&Noble.
The end words of this little yet powerful book are:
"Simply change your life. The world is what you think of it. So think of it differently and your life will change."
Paul Arden
P.S. I have partnered with the retailers above to earn a percentage for purchases made via my recommendation. Please use the links on this page to get your book, because this helps me keep this website up-and-running and the price is still the same for you. I thank you for your support should you decide to use my link. Every little helps! ;-)
Important: the fact that I've partnered with these retailers doesn't affect the review above. This review is simply my views of the book, and I write it in order to help you make a more informed choice.