Direct. Powerful. Simple. Great.
This is 'Whatever you think think the opposite' by Paul Arden. A bang to your mind.
It speaks directly to you. Paul Arden is a master in British advertising, and he catches and holds your attention from the very first page right to the end.
This book is structured in one-page and two-page chapters, which makes it very easy to read.
Paul Arden is able to convey strong messages on a number of matters with few words and images. Some of the headlines that this little book strikes you with are:
I found 'Whatever you think, think the opposite' very engaging and mind-opening.
Arden uses advertising techniques to make it attractive: different sizes of font, colours, eye-catching images and even a little mirror inside the book.
Paul Arden's book includes a quotation from Oscar Wilde:
"Most people are other people. Their thoughts are someone else's opinions, their lives a mimicry, their passions a quotation."
Paul Arden asks you:
"What's your opinion?"
'Whatever you think think the opposite' is a very motivational book. It challenges the way you think and prompts you to make the most out of yourself (I think it was after reading this book that I decided I would learn to paint).
The end words of this little yet powerful book are:
"Simply change your life. The world is what you think of it. So think of it differently and your life will change."
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Important: the fact that I've partnered with these retailers doesn't affect the review above. This review is simply my views of the book, and I write it in order to help you make a more informed choice.